In the early 70s TV’s sensational singing siblings, The Partridge Family starred in a few Kellog’s Rice Krispies commercials. The refrain was “Wakin’ up! Wakin’ up,” and in the first spot poor put-upon Reuben (Dave Madden) had to pour the milk and serve out the bowls. But, hey, that’s the manager’s job.
In the second spot, sleepy Keith Partridge (David Cassidy) is roused by a shout from the kitchen by Mom (Shirley Jones – his real life Step Mom, if we take things literally.) The lyric kindly explains all as we watch:
“We’ve got Shirley fixin’ breakfast. Wake up Keith!
Keith is turnin’ over. Wants to sleep. Wants to sleep.”