70s Spots: Dick Van Dyke for Kodak’s instant camera, ‘The Handle’

1978: Dick Van Dyke finds photos taken by 'The Handle' freakin' hilarious!

Gather round the TV, it’s time for a commercial break. Here’s a quick spot from 1978 featuring Dick Van Dyke touting Kodak’s “least-expensive instant camera” The Handle.

The Handle was an attempt by Kodak to compete with Polaroid for the instant photo market. By 1986 it was all over for Kodak’s instant department. A court injunction stemming from a lawsuit between Polaroid and Kodak prevented them from selling instant cameras and film. Ouch.

(Photo Source: The Handle with box by PDC)

This entry was posted in 70s TV and tagged , , , , , . Bookmark the permalink.

Comments are closed.