Daily 70s Spot: Jif Peanut Butter, ‘Taste Test’ commercial (1977)

Choosy Carol chose Jif  (Jif Peanut Butter, 1977)

Choosy Carol chose Jif (Jif Peanut Butter, 1977)



Tension! Suspense! Peanuts! In this Jif Peanut Butter commercial, snatched from the TV in December, 1977, Mrs. Carol Heintzelman bravely digs into a disguised jar and samples a mysterious substance.

Jif’s blind taste test and the “Choosy mothers choose Jif” campaign ran throughout much of the 1970s and well beyond. Bite into it.

Daily 70s Spot #11: Jif Peanut Butter ‘Taste Test’ commercial, 1977

Previously, on Daily 70 Spot: Hillbilly Bread (1978)

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