Daily 70s Spot: Polaroid ‘One Step’ commercial with James Garner (1978)

A screengrab of a picture of people looking at a picture. Mind blown? (Polaroid One Step commercial, 1978)

A screengrab of a picture of people looking at a picture. Mind blown? (Polaroid One Step commercial, 1978)

“Simplest camera in the world.”

Daily 70s spot alert. Today, we have a Polaroid ‘One Step’ commercial starring James Garner. If you were alive in the 1970s you or someone in your family owned a Polaroid camera. Here’s long-time Polaroid spokesman, Garner showing off the One Step with the new SX-70 film. Commercial aired in May, 1978.

Daily 70s Spot #34: Polaroid ‘One Step’ Commercial with James Garner, 1978

Previously, on Daily 70s Spot: Mego ‘Speed Burners’ commercial (1978)

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2 Responses to Daily 70s Spot: Polaroid ‘One Step’ commercial with James Garner (1978)

  1. Steve H. says:

    James Garner and actress Mariette Hartley made dozens of great commercials for the Polaroid camera. They worked so well together that many people thought they were married (they weren’t). Mariette even went on the Tonight Show in the late 70s and showed Johnny Carson a t-shirt that she had made that said “I am not Mrs. James Garner.” She even had a shirt made for her infant that said “I am not James Garner’s baby”.

    James Garner made these commercials at the height of his popularity on one of the greatest detective shows ever, “The Rockford Files”.

  2. David Moore says:

    All true! Thanks for the addition.