Daily 70s Spot: Tom Selleck for Close-Up toothpaste (1977)

A pre-'Magnum, P.I.,' Tom Selleck flashes his pearly whites for Close-Up. (1977)

A pre-‘Magnum, P.I.,’ Tom Selleck flashes his pearly whites for Close-Up. (1977)

“Put your money where your mouth is.”

All this week (just for the gosh darn heck of it) our Daily 70s Spots will feature celebrities. To get us started, here’s a Close-Up toothpaste commercial starring Tom Selleck. Spot aired in 1977.

Daily 70s Spot #101: Tom Selleck For Close-Up Toothpaste, 1977

Previously, on Daily 70s Spot: #100: Budweiser ‘When do you say Bud?’ (1977)

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2 Responses to Daily 70s Spot: Tom Selleck for Close-Up toothpaste (1977)

  1. Steve H. says:

    The $150 suit probably had something to do with it, too. Lot of money back then.

    This was just before Tom Selleck made his first of two appearances on “The Rockford Files” as Lance White. Great episodes.

  2. David Moore says:

    He kind of reminds me of Farrah Fawcett. In the sense that they were both good looking 70s actors who became known for commercials and one-off guest appearances on TV series before hitting it big.