The revisionist Western movement of the 1970s was so deep it hit this horse drive with trucks and helicopters (Lone Star commercial, 1972)

“The beer every beer would like to be like.”

We’ll cap off our Daily 70s Spot focus on beer this week with one for Lone Star. As you might expect, the Lone Star beer ad on display below has a big-as-Texas, horse round-up theme. Spot aired in January of 1972.

Previously on Daily 70s Spot: Michelob beer, ‘unexpected pleasure’ (1974)