Daily 70s Ad: Hi-C Grape Drink (1970)

Hi-C Grape Drink ('LIFE' magazine, Nov. 13, 1970)

Hi-C Grape Drink (‘LIFE’ magazine, Nov. 13, 1970)


(Click to enlarge)


“The sensible drink.”

My thirst is quenched just looking at this beauty. Daily 70s Ad #2: Hi-C Grape Drink originally appeared in the November 13, 1970 issue of LIFE magazine.

(Source: LIFE magazine)

Previously on Daily 70s Ad: Lee Work Clothes (1975)

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2 Responses to Daily 70s Ad: Hi-C Grape Drink (1970)

  1. Sharry A. says:

    Ah…Hi-C in the can! We used to buy both the full size cans, and the smaller ones, (for my school lunches!). My fave flavors were Cherry, Grape, Fruit Punch, Wild Berry and later on, Peach!

    • David Moore says:

      We got the cans. I remember having to puncture the top in two places so it poured properly. Can’t remember the last time I punched a hole in a beverage before I could drink it.