Sugar Bear’s got a golden coat. (Super Sugar Crisp commercial, 1977)
“Golden sugar-coating makes my cereal…” “Sweet, sweet, sweet!”
It’s Saturday morning. I see you’ve gotten up early to fix yourself a heaping bowl of cereal and switch on some cartoons.
The Honeycomb gang laugh it up with Gag Trophies. (Honeycomb commercial, 1977)
“Four different gag trophies. One in each specially-marked box…”
Here’s a double-dose of Post cereal fun with Super Sugar Crisp (featuring Sugar Bear voiced by Gerry Matthews) and Honeycomb cereal (with Scott Baio of Happy Days fame). Both spots aired in 1977.
Super Sugar Crisp Cereal ‘Golden Bear’ Commercial, 1977
Honeycomb Cereal ‘Wrestler’ Commercial With Scott Baio, 1977
Previously on 70s Spots: Marlboro Cigarettes TV Commercial (1970)