Daily 70s Ad: Mattel – Baby Tender Love Doll (1970)

Mattel - Baby Tender Love Doll. ('LIFE' magazine, Nov.13, 1970)

Mattel – Baby Tender Love Doll. (‘LIFE’ magazine, Nov.13, 1970)


(Click on ad to enlarge)

“This doll doesn’t do anything. Except get dragged around, bathed, hugged, talked to and loved a lot.”

Here’s the second entry in our week of Mattel ads. Daily 70s Ad #24: Mattel – Baby Tender Love Doll originally appeared in the November 13, 1970 issue of LIFE magazine.

(Source: LIFE)

Previously on Daily 70s Ad: Mattel – Dr. Seuss Toys (1970)

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3 Responses to Daily 70s Ad: Mattel – Baby Tender Love Doll (1970)

  1. Sharry A. says:

    I always wanted a Baby Tender Love when I was a kid. I had several of those generic type drink and wet dolls, so I just used the first one that I had and named her Baby Tender Love. (I still have her today) I loved the different incarnations of this doll; Talking Baby Tender Love, Tender Love and Kisses (kissing doll), Baby Magic Tender Love (does magic tricks), and my personal fave, Baby Brother Tender who’s anatomically correct! I have the black version of this doll. His name is Winkie for obvious reasons! LOL!

    • David Moore says:

      The dolls I had growing up were G.I. Joe and The Six Million Dollar Man. ;) I wish I still had them.

  2. Sharry A. says:

    I have those too! I have lotsa 70s action figures, GIJoes, Megos, SMDM, Big Jim. I’m a girl for all seasons.