“This is the fastest car in the world.”
I had plenty of slick-looking Hot Wheels in my collection as a kid. And those flexible, orange plastic tracks were everywhere too. The cars were great but those tracks needed a little help. They couldn’t stand up to my roughhousing.
Daily 70s Ad #26: Mattel – Hot Wheels Sizzlers originally appeared in the November 13, 1970 issue of LIFE magazine.
Previously on Daily 70s Ad: Mattel – Barbie (1970)