Daily 70s Ad: Mattel – Hot Wheels Sizzlers (1970)

Mattel - Hot Wheels Sizzlers. ('LIFE' magazine, Nov.13, 1970)

Mattel – Hot Wheels Sizzlers. (‘LIFE’ magazine, Nov.13, 1970)


(Click ad to enlarge)

“This is the fastest car in the world.”

I had plenty of slick-looking Hot Wheels in my collection as a kid. And those flexible, orange plastic tracks were everywhere too. The cars were great but those tracks needed a little help. They couldn’t stand up to my roughhousing.

Daily 70s Ad #26: Mattel – Hot Wheels Sizzlers originally appeared in the November 13, 1970 issue of LIFE magazine.

(Source: LIFE)

Previously on Daily 70s Ad: Mattel – Barbie (1970)

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2 Responses to Daily 70s Ad: Mattel – Hot Wheels Sizzlers (1970)

  1. Sharry A. says:

    I love Hot Wheels too! As a kid, I was never really into them beyond bugging my older brother to let me play w/ his track, (which was held together w/ electrical tape!), but as an adult, I really like them! I have lots of orange track (both old and new), and 2 of those wheel shaped Rally cases full of cars. I used to babysit a little boy, and one of his favorite things to do was play w/ my Hot Wheels! In fact, I just sent him a box of tracks, cars and a case of his own this past Christmas.