Sunday 70s Spots: Schlitz Beer ‘Bulls & Gusto’ (1977 & ’79)

"If you don't have Schlitz, you don't have gusto." (Schlitz beer commercial, 1977)

“If you don’t have Schlitz, you don’t have gusto.” (Schlitz beer commercial, 1977)

“Don’t Say Beer, Say Bull!”

A very good, relaxing Sunday to you. Today we’ve got a Schlitz beer double-header. Both spots are somewhat humorous. Firstly, we have a boxer who’s full of gusto. Secondly, a thirsty cowboy crawls into town for a drink and meets the Schlitz Malt Liquor Bull. Quaff it!

Schlitz Beer ‘Boxer Gusto’ Commercial, 1977

Schlitz Beer ‘Cowboy Bull’ Commercial, 1979

Previously on 70s Spots: Chevy Camaro & Monte Carlo (1978)

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