“Lights up when you make that spare!” (AMF MagicScore bowling commercial, 1977)

“You knock ’em down, MagicScore adds ’em up.”

The weekend is upon us. That means it’s time to load up the 1970s commercials. For today’s theme, let’s go bowling.

In lane one, we have a spot for AMF’s new Pro Classic “soft plastic” bowling ball. In lane two, a toe-tappin’ song detailing the virtues of the new MagicScore electronic scoring system. “No papers and pencils” required! Both spots aired in February of 1977. Knock ’em down.

Previously on 70s Spots: Weed Eater & Wells Fargo (1979)