Adidas ‘Back to School,’ (‘Boy’s Life’ magazine, August, 1977)

“It’s been a great summer, but now’s the time to gear-up to the new school season, In adidas.”

This kid looks like a Brit Rocker from the early 90s. Daily 70s Ad #205: Adidas ‘Back to School’ originally appeared in the August, 1977 issue of Boy’s Life magazine.

(Source: Boy’s Life)

Previously on Daily 70s Ad: Kickin’ Jeans (1978)