70s Stories In The News: ‘Mean’ Joe Greene & Coca-Cola (1979)

"Have a Coke and a smile." ('Mean' Joe Green, 1979)

“Have a Coke and a smile.” (‘Mean’ Joe Greene, 1979)

‘I was suddenly approachable,’ Greene recalled during a presentation at Coca-Cola headquarters in Atlanta. ‘Little kids were no longer afraid of me, and older people – both women and men – would come up and offer me a Coke.’

While browsing the Coca-Cola site I came across this gem – “Mean” Joe Greene of the Pittsburgh Steelers taking a look back at the iconic 1979 Coke commercial that changed his life for the better.

You can catch the Behind-The-Scenes video below and read an overview at the Coca-Cola site.

Coca-Cola: Behind-The-Scenes With ‘Mean’ Joe Greene

Previously on 70s Stories: ‘Funky Turns 40,’ ‘Wheel In The Sky’

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