Sunday 70s Spots: Joe Frazier & Ray Bolger (1978)

Singin' Joe Frazier for Lite Beer from Miller, 1977.

Singin’ Joe Frazier for Lite Beer from Miller, 1977.

“Everything you always wanted in a beer. And less.”

Happy Sunday! Let’s continue with our weekend celebrity commercial theme. Together again, for the very first time, we have the strange pairing of boxer, Joe Frazier and actor, Ray Bolger.

First, we find Frazier singing for Miller Lite in a 1977 spot that aired in January of ’78. Next, Ray Bolger sings, dances and wields a suspect accent for Safeway market. The spot aired in July of 1978. Bolger appeared in a series of these Safeway Scotch Buy ads.

Miller Lite Beer Commercial With Joe Frazier, 1978

Safeway ‘Scotch Buy’ Commercial With Ray Bolger, 1978

Previously on 70s Spots: Rosemary Clooney & Meredith Baxter Birney (1979)

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