MaltLiquorus Caesar. (Schlitz commercial, 1979)

“Don’t say beer, say bull!”

Sunday is here and it’s time to cuddle up to another pair of vintage 1970s commercials. Here’s two spots for Schlitz beer that ran in January of 1979 (produced in ’78).

First, you’ll find a disdainful Roman Emperor in a crashing bull ad. Following that, a more traditional spot featuring a neighborhood football game. “Bull!”

Previously on 70s Spots: Busch Gardens & Budweiser (1975)