Wet or Dry? (Gillette commercial, 1974)

“C’mon hero. Get rid of that wet look.”

Happy weekend, Bionic pals! Today, we have two spots for Gillette’s after shampoo hair control product known as “The Dry Look.”

Firstly, a commercial from October of 1972 featuring a fellow with a bucket over his head. After that, one that aired in July of 1975 (but was produced much earlier in ’74) with Dick Tracy, Clark Kent and Captain Marvel. Shazam!

Previously on 70s Spots: Close-Up Toothpaste ‘Swinging Party’ (1970)