Daily 70s Spot #434, 435: James Coburn For Schlitz Light (1978)

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Coburn cool. (Schlitz Light commercial, 1978)

Coburn cool. (Schlitz Light commercial, 1978)

“It’s not whether you win or lose – it’s the beer you choose.”

I really like these next two Schlitz Light spots. They feature James Coburn, being James Coburn. The man brings his own special drinking glass in a fancy box to the races and while out mountain-climbing. Of course.

The spots aired in September of 1978. Have a good Saturday.

James Coburn For Schlitz Light Beer, ‘Racing,’ 1978

James Coburn for Schlitz Light, ‘Rock-Climbing,’ 1978

Previously on 70s Spots: Daily 70s Spot #433: ‘Fantasy Island’/’Love Boat’/’Apple Pie’/’Carter Country’ Promo (1978)

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