“When you’re having more than one.”
The original Schaefer beer is pretty much gone these days. However, current owners Pabst (the company changed hands a few times) do still supply a few markets with a beer they call “Schaefer.”
Below, you’ll find two Schaefer spots from when the beer was still brewed by the Schaefer family. First George Kennedy (Cool Hand Luke, The Blue Knight) flies into a July 1978 ad. After that, racing champ Mario Andretti cooks up a meal in February of 1979.
Previously on 70s Spots: Trailways Bus (Claude Akins) & Speed Stick (1976)
More George Kennedy at Bionic Disco: Saturday 70s Spots: ‘The Eiger Sanction & ‘Breakout’ (1975)
More Mario Andretti at Bionic Disco: Saturday 70s Spots: ABC TV Promos & Mario Andretti (1978)