70s Spots: Xerox Automatic Typewriters (1976 & ’77)

Listen closely and you can hear the makers of White Out crying.

“The automatic typewriter that’s twice as fast.”

Watch as Xerox goes from producing an “automatic typewriter” (not quite a word processor) in January 1976 to the “Display Typing System” (definitely a word processor) in November 1977.

What will them fancy pants techno superior companies think of next?!

Xerox Automatic Typewriter Commercial (1976)

Xerox ‘Display Typing System’ Commercial (1977)

Previously on 70s Spots: ‘Happy Days’/’Laverne & Shirley’ ABC Promos (1978)

More Xerox at Bionic Disco: Sunday 70s Spots: Early Xerox Copiers & Word Processors (’76 & ’78)

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