70s Spots: American Express & Visa (Karl Malden, 1978 & ’77)

‘What’ll you do? What will you do?’

“Don’t leave home without them.”

It’s a plastic fantastic Monday with two credit card commercials on display. First, we have a spot from November 1978 for American Express Travlers Cheques. Karl (The Streets of San Francisco) Malden, long-standing spokesperson for the product, appears in trademark trilby and overcoat.

After that, a December 1977 spot announcing BankAmericard’s name change to Visa. Watch now. Pay later.

American Express ‘Lost Wallet’ Commercial (Karl Malden, 1978)

BankAmericard ‘Becoming Visa’ Commercial (1977)

Previously on 70s Spots: Bisquick & Welch’s Grape Juice (1974)

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