Like tiny little swords … for your face!

“Strengthened with pure chromium.”

Two classic spots for Wilkinson Sword razor blades today. From February 1971, a spot for “The Blade” with a cheeky comparison to Gillette. After that, a commercial from October ’71 introducing the Bonded Shaving System – a first of its kind.

Previously on 70s Spots: American Express & Visa (Karl Malden, 1978 & ’77)