70s Spots: Aim Toothpaste & Mentholatum Ointment (1976 & ’77)

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Not Dorothy Hamill

“Take Aim against cavities.”

Let’s get ourselves cleaned up with commercials for Aim toothpaste and Mentholatum Ointment. The Aim spot aired in July of 1977 and the Mentholatum spot aired in January of 1976.

We were a strictly a Crest family back in my youth, so I only rarely got my teeth into some minty Aim. Mentholatum, however! Whenever my sister or I had a cold our Mother would slather that aromatic ointment all over us. Yikes. That wasn’t entirely pleasant.

Aim Toothpaste Commercial (1977)

Mentholatum Ointment Commercial (1976)

Previously on 70s Spots: Panasonic TVs (1971 & ’72)

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