70s Spots: MetLife ‘Roller Skating’ & New York Life ‘Gen Custer’ (1972)

Frank Jones brings the smiles

“We sell life insurance. But our business is life.”

Here’s two life insurance commercials from late 1972. Neither one of these spots is dry and boring, so do give them a look-see.

First, a charming spot from December ’72 for Metropolitan Life. This one reminds me of being a kid in the early 70s – wearing a striped shirt and failing at roller skating.

Second, a spot from November ’72 for New York Life featuring actor James Murtaugh as General Custer. Roll ’em!

MetLife ‘Roller Skating’ Commercial (1972)

New York Life ‘Gen. Custer’ Commercial (1972)

Previously on 70s Spots: Hostess Snack Cakes (Ann Blyth, 1972 & ’74)

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