70s Spots: American Express (Jim Fixx) & Blue Cross ‘Jogging’ (1978 & ’79)

The Fixx in France

“Do you know me?”

Two spots today focused on the mid-to-late 70s jogging craze. First we find best-selling author, Jim Fixx (The Complete Book Of Running) ambulating across Paris. The spot aired in July of 1979.

Then, a spot from six months earlier (October ’78) for Blue Cross – Blue Shield. Pound the pavement below.

American Express Commercial (Jim Fixx, 1979)

Blue Cross ‘Jogging’ Commercial (1978)

Previously on 70s Spots: Budweiser ‘Beer Talk’ (1976 & ’77)

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