70s Spots: Budweiser & Schlitz Light ‘Oktoberfest’ (James Coburn, 1977)

Meanwhile, back at the Bavarian Festival…

“Budweiser!”

October is here! In the spirit of the impending autumn – here’s two American beer spots celebrating Oktoberfest.

First, we have a Budweiser commercial with a “Bavarian Festival” on display. Second, James Coburn in cowboy duds gets his Oktober on for Schlitz Light. Both spots aired in October of 1977.

Budweiser ‘Oktoberfest’ Commercial (1977)

Schlitz Light ‘Oktoberfest’ Commercial (James Coburn, 1977)

Previously on 70s Spots: Coke (‘Mean’ Joe Greene) & Pepsi ‘Disney Parks’ (1979)

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