70s Spots: Arrid Extra Dry & Vitalis (Pete Maravich, 1970)

No, this isn’t Pete Maravich, but I’m Loving that 1970 style!

“I don’t like to smell too pretty.”

Keeping with a 1970 theme today, we have two good grooming commercials. First up, a spot from June 1970 for Arrid Extra Dry antiperspirant. The spot shows off the hot new feature of spray-on aluminum. Gulp!

Second, a spot for Vitalis Dry Control hair spray starring basketball great “Pistol” Pete Maravich. This one aired in early January of 1971 and was almost certainly produced in 1970 as well.

Reading up on Maravich, I was saddened to learn that he died of a heart defect in 1988 at the young age of 40.

Arrid Extra Dry Commercial (1970)

Vitalis Hair Control Commercial (Pete Maravich, 1971)

Previously on 70s Spots: Listerine Mouthwash & Cold Tablets (1970)

More Vitalis at Bionic Disco: Daily 70s Spot #451: Vitalis ‘Liquid’ Hair Tonic (1974)

More Arrid at Bionic Disco: Tina Louise For Arrid & Dallas Cheerleaders For Fabergé (1978)

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