Tag Archives: 1977

70s Spots: American Express & Visa (Karl Malden, 1978 & ’77)

“Don’t leave home without them.” It’s a plastic fantastic Monday with two credit card commercials on display. First, we have a spot from November 1978 for American Express Travlers Cheques. Karl (The Streets of San Francisco) Malden, long-standing spokesperson for … Continue reading

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70s Spots: Sony ‘Secret Agent’ Electronics (1977)

“It’s a Sony.” A pair of commercials for Sony today. First up, we have a fun spot from October 1977 featuring a Roger Moore, 007-type and Sony micro-recorders and video cameras. Second, a November ’77 spot for Sony TVs featuring … Continue reading

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70s Spots: James Coburn For Schlitz Light (1977)

“The only Light beer with Gusto.” Actor James Coburn donned Western finery for a series of Schlitz Light beer commercials in the late seventies. I’m pleased to present a pair of these spots for you today from October and November … Continue reading

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70s Spots: JCPenney Plain Pockets Jeans & Lee Jeans (1977)

“The big difference between us and them is the pockets…and the price.” We’re visiting the Jean Genie of 1977 today. First, take in a spot for JCPenney showing off their Plain Pockets line. After that, a commercial for Lee Jeans … Continue reading

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March 22, 1977: A Tuesday to Remember (40th Anniversary Repeat)

(*Note: I’m re-running this post from 2012 today as it’s now a 40th anniversary look-back.) In honor of my wife’s birthday, March 22nd, let’s grab a year out of the 1970s and see what occurred on this fine day. 1977 … Continue reading

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70s Spots: Kentucky Fried Chicken ‘Finger Lickin’ Good’ (1977)

“I like my chicken finger lickin’ good!” Here’s two spots for Kentucky Fried Chicken from 1977. A “Family Picnic Pack” (with table cloth included) from June of 1977. Then a “Finger Lickin’” testimonial spot from November ’77. Kentucky Fried Chicken … Continue reading

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