Tag Archives: 1977

70s Spots: Aim Toothpaste & Mentholatum Ointment (1976 & ’77)

“Take Aim against cavities.” Let’s get ourselves cleaned up with commercials for Aim toothpaste and Mentholatum Ointment. The Aim spot aired in July of 1977 and the Mentholatum spot aired in January of 1976. We were a strictly a Crest … Continue reading

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70s Spots: Cadillac De Ville & Chevy Monte Carlo (1976)

“How do you improve a Cadillac?” To help get you through your mid-week drive-time we have a pair of vehicle spots from 1976. Firstly, a commercial for the ’77 Cadillac Sedan de Ville from October ’76. Second, a spot from … Continue reading

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70s Spots: Radio Shack Catalog & CBs (1977)

“Only at Radio Shack. A Tandy company!” Traveling back to 1977 today for two Radio Shack spots. First, a spot from October ’77 opens the Realistic catalog where we find hi-fi systems, tape recorders, hobby kits, and more. Second, a … Continue reading

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70s Spots: American Express & Visa (Karl Malden, 1978 & ’77)

“Don’t leave home without them.” It’s a plastic fantastic Monday with two credit card commercials on display. First, we have a spot from November 1978 for American Express Travlers Cheques. Karl (The Streets of San Francisco) Malden, long-standing spokesperson for … Continue reading

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70s Spots: Sony ‘Secret Agent’ Electronics (1977)

“It’s a Sony.” A pair of commercials for Sony today. First up, we have a fun spot from October 1977 featuring a Roger Moore, 007-type and Sony micro-recorders and video cameras. Second, a November ’77 spot for Sony TVs featuring … Continue reading

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70s Spots: James Coburn For Schlitz Light (1977)

“The only Light beer with Gusto.” Actor James Coburn donned Western finery for a series of Schlitz Light beer commercials in the late seventies. I’m pleased to present a pair of these spots for you today from October and November … Continue reading

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