Tag Archives: Boy’s Life

Rad Ads: Schwinn BMX! (1976)

“Everything for BMX!” I think they may have taken a shot from a few year’s earlier and added in a ’76 bike here. Schwinn BMX! originally appeared in the June 1976 issue of Boy’s Life magazine. (Source: Boy’s Life) Previously … Continue reading

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Rad Ads: Rawlings Baseball Glove (1976)

“For Brooks Robinson, Johnny Bench. Reggie Jackson. Who knows… maybe your name will be on a Rawlings glove a few seasons from now.” I had a Rawlings glove. How about you? Rawlings Baseball Glove originally appeared in the June 1976 … Continue reading

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Rad Ads: Iron-On Transfers (1976)

“Let’s Boogie!” This ad is indelibly etched in my mind. Or, maybe I should say “ironed-on the inside of my mind.” Iron-On Transfers originally appeared in the June, 1976 issue of Boy’s Life magazine. (Source: Boy’s Life) Previously on Rad … Continue reading

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Rad Ads: Sears ‘Free Spirit’ 10-Speed Bike (1976)

“I rode the Free Spirit 10-Speed 349 back-road miles for Sears. From Boston to Philadelphia in six days, and it’s still going strong.” Ride on! Sears ‘Free Spirit’ 10-Speed Bike originally appeared in the June, 1976 issue of Boy’s Life … Continue reading

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Rad Ads: Sears Skateboarding Sportshoe (1978)

“Get the feel of a winner.” How could you lose with a sportshoe that cool?! Sears Skateboarding Sportshoe originally appeared in the August, 1978 issue of Boy’s Life magazine. (Source: Boy’s Life) Previously on Rad Ads: The ’78 Ford Bronco … Continue reading

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Rad Ads: Coca-Cola ‘Smilin’ Faces’ (1978)

“Coke adds life!” Have a Coke and a smile? Coca-Cola ‘Smilin’ Faces’ originally appeared in the August, 1978 issue of Boy’s Life magazine. (Source: Boy’s Life) Previously on Rad Ads: ‘Cleopatra Jones’ (1973)

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