Milky_Way_Snickers_Fun_Size_Freeze_Em_Season_LIFE_June_16_1972 Published June 19, 2014 at 500 × 659 in Daily 70s Ad: M&M And Mars Fun Size Bars ‘Freeze’em Season’ (1972) M&M And Mars Fun Size Bars ‘Freeze’em Season.’ (‘LIFE’ magazine, June 16, 1972)