70s Spots: Milton Berle For Lums Restaurants (1975)

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Milton Berle puttin’ on the schtick for Lums.

“No one else will give you more.”

Here’s two spots for Lums Restaurant starring company spokesperson, Milton Berle.

Like me, you may be wondering, “what the heck is Lums?” The Lums restaurant chain started in Florida in 1956. By 1971 there were 400 locations across the US and Europe. According to Wikipedia, there is only a single (Bellevue, Nebraska) location left standing today. Just don’t blame Uncle Miltie.

Lums Restaurant ‘Hamburger’ Commercial (Milton Berle, 1975)

Lums Restaurant ‘Pie’ Commercial (Milton Berle, 1975)

Previously on 70s Spots: Schlitz Beer ‘Alaska’ & Sea Plane’ (1973)

70s Spots: Schlitz Beer ‘Alaska’ & Sea Plane’ (1973)

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A cold one yearning for a cold one.

“Taste the Gusto of Schlitz.”

Two snowy wilderness-themed Schlitz beer spots on-tap today. Firstly, an Alaskan park ranger rescues a moose (yes, you read that right). The commercial aired in September of 1973.

Second, a sea plane pilot hops over the mountaintops before gliding down for a brew. The spot aired in December of ’73.

Schlitz Beer ‘Alaska’ Commercial (1973)

Schlitz Beer ‘Sea Plane’ Commercial (1973)

Previously on 70s Spots: ’80 Ford Trucks (1979)

Music For Monday: The Brothers Johnson, ‘Strawberry Letter 23’ (1977)

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‘Feel sunshine sparkle pink and blue…’

Monday is here and it’s time for some music! Hop on over to Cherry Stereo for the latest and oh, so greatest in Seventies tunes.

Today, The Brothers Johnson are performing their top 5 hit, “Strawberry Letter 23” on TopPop in 1977. Have a look & listen!

Previously on Music for Monday: Jean Knight, ‘Mr. Big Stuff’ (1971)

70s Spots: ’80 Ford Trucks (1979)

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Ford – ready to haul the ’80s.

“The first new truck of the ’80s.”

Here’s two Ford spots from the end of the Seventies with the Eighties knocking right on the door.

First a Ford Pickup truck commercial featuring a light bulb-smashing test. (Hint: the truck wins). After that, a commercial featuring the complete Ford truck line-up for 1980. Mediums and big rigs included! Both commercials aired in December of 1979. Truck on.

’80 Ford Pickup Truck Commercial (1979)

1980 Ford Truck Line-Up Commercial (1979)

Previously on 70s Spots: Schick ’17 Barbers’ (1970) & ‘Demolition Derby’ (1971)

70s Spots: Schick ’17 Barbers’ (1970) & ‘Demolition Derby’ (1971)

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Smooth operator.

“You’ve gotta feel it to believe it.”

A pair of mildly humorous spots for Schick Super Chromium razor blades are in the grooming chair today. First, we find 17 barbers being shaved with the same razor. Crikey!

Second, a wild man shaves himself inside a Demolition Derby car. Cut to the chase below.

Schick ’17 Barbers’ Commercial (1970)

Schick ‘Demolition Derby’ Commercial (1971)

Previously on 70s Spots: Lancers Wine (Franklin Cover, 1970) & Gallo Wine (Peter Ustinov, 1974)

70s Spots: Lancers Wine (Franklin Cover, 1970) & Gallo Wine (Peter Ustinov, 1974)

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Mr. Cover prefers it straight from the bottle.

“For the good life.”

Let’s tip back a few with commercials for Lancers and Gallo wine. The first glass features Franklin Cover (The Jeffersons) for Lancers and aired in September of 1970.

The second glass stars Peter Ustinov (Logan’s Run) for Ernest & Julio Gallo and aired in November of 1974. “Yes.”

Lancers Wine Commercial (Franklin Cover, 1970)

Gallo Wine Commercial (Peter Ustinov, 1974)

Previously on 70s Spots: United Airlines ‘Friendship Service’ (1974)

More Franklin Cover at Bionic Disco: Saturday 70s Spots: Xerox Meets ‘The Jeffersons’ (1975)

More Peter Ustinov at Bionic Disco: Rad Ads: Peter Ustinov For Gallo Wine (1975)