If you ate a bit too much for lunch you’ll want to pay special attention to our Daily 70s Spot. This campaign for Rolaids Antacid Tablets went on for many years. In fact, it’s probably still going on somewhere…in the back of my mind. The commercial below aired in July of 1976.
Hangin’ with Mayor McCheese. (‘McDonald’s Setmakers,’ 1972)
Here’s a rare and delightful time warp back to your childhood – when a visit to McDonald’s was still something to look forward to. In this 11-minute industrial film from 1972, Setmakers shows off the large line of park-like attractions they can build and install to attract customers to McDonald’s.
Why not vote for your McDonaldland favorite? Will it be the ‘Captain Crook Spiral Slide,’ ‘Mayor McCheese Roundabout,’ ‘Big Mac Climber’ or the ‘Pond with Filet o’ Fish Fountain’? Me, I’m going with the ‘Apple Pie Tree.’ Oh, yes.
Huge crowds at the first McDonaldland opening. (‘McDonald’s Setmakers,’ 1972)
The ‘Apple Pie Tree.’ I need this in my dining room. (‘McDonald’s Setmakers,’ 1972)
Our Daily 70s Spot presents a commercial for Care*Free Sugarless Gum with famed gum-chewer, Ben Franklin. This long-running spot aired in the late 1970s – something like ’75 or ’76 and beyond, capitalizing on the Founding Fathers/Bicentennial fever of the day.
Bob Dylan as Alias in ‘Pat Garret and Billy the Kid’
Director Peckinpah battled with MGM executives over his vision for Pat Garrett and Billy the Kid. The MGM money men won, taking the film away, re-editing and removing 20 minutes of footage. The version released was a critical and box office failure. 15 years later, Peckinpah’s cut of the movie was released and fared much better with critics, some hailing it as a classic.
Pat Garrett and Billy the Kid Theatrical Trailer, 1973
“In Europe, to show that an American car can challenge the highways of the world.” (Chevrolet Concours, late 1970s)
“A world class luxury compact.”
Let’s roll into our Daily 70s Spot. Today we take a look at the Chevrolet Concours as the company shows off the vehicle during a European tour. Commercial aired in 1977.
Daily 70s Spot #81: Chevrolet Concours ‘In Europe’ Commercial, 1977
*Update: I’ve mostly confirmed this Chevy spot is from 1977 and the post has been updated.
“Suicide right on the stage…” (The Rolling Stones, 1975)
It would be foolish of me to play an April joke on you – so here’s a most excellent performance for your Monday. The Rolling Stones (along with Billy Preston) performing “It’s Only Rock ‘n’ Roll” at the L.A. Forum in 1975.