80s Commercials: Poppin’ Fresh, Paul Masson, ‘E.T.,’ Maxwell House, Fisher-Price, Orville Redenbacher, Nabisco Wheatsworth, Smucker’s (1980-83)

“Oh, that Poppin’ Fresh dough!”

Eighties Week returns! In this neon-drenched batch of vintage commercials we cover the years 1980 to 1983. Our lead-off attraction is a spot for Pillsbury Poppin’ Fresh Chocolate Chip Cookies featuring the cute-as-a-button Doughboy mascot (voiced by Paul Frees).

After that tasty treat, load up spots for Paul Masson wine (with John Gielgud and James Harder), E.T. The Extra-Terrestrial, Maxwell House coffee, Fisher-Price riding toys, Orville Redenbacher’s Gourmet Popping Corn, Nabisco Wheatsworth crackers, and Smucker’s preserves. Have fun storming the 80s!

PILLSBURY POPPIN’ FRESH CHOCOLATE CHIP COOKIES COMMERCIAL (1983)

Pillsbury Slice ‘n’ Bake Chocolate Chip Cookies commercial featuring the Poppin’ Fresh Doughboy mascot (VO Paul Frees).

PAUL MASSON WINE COMMERCIAL (JOHN GIELGUD, 1983)

Paul Masson Chablis wine commercial featuring actors John Gielgud and James Harder at a diplomatic treaty signing. Spot aired December 1983.

‘E.T. THE EXTRA-TERRESTRIAL’ TV TRAILER (1982)

Television trailer for Steven Spielberg’s ‘E.T. The Extra-Terrestrial.’ Spot aired December 1982.

MAXWELL HOUSE COFFEE ‘PERCOLATOR JINGLE’ COMMERCIAL (1981)

General Foods Maxwell House Master Blend Coffee commercial featuring a musical percolator pot. Spot aired October 1981 (produced in 1980).

FISHER-PRICE RIDING TOYS COMMERCIAL (1981)

Fisher-Price commercial featuring ‘The Riding Toys’; including the Creative Coaster. Spot aired October 1981 (possibly produced in the late 1970s.)

ORVILLE REDENBACHER’S GOURMET POPPING CORN COMMERCIAL (1981)

Orville Redenbacher’s Gourmet Popping Corn commercial featuring a school dance. Spot aired October 1981.

NABISCO WHEATSWORTH CRACKERS COMMERCIAL (1980)

Nabisco Wheatsworth Stone Ground Crackers commercial featuring a ‘British’ chef. Spot aired September 1980.

‘WITH A NAME LIKE SMUCKER’S’ COMMERCIAL (1980)

Smucker’s Grape Jelly and Strawberry Preserves commercial featuring a well-known slogan. Narration by Mason Adams. Spot aired September 1980.

Previously on 80s Commercials: 80s Commercials: Chef Boyardee, Today’s Girl, Western Airlines, Pabst, A1, Hidden Valley Ranch, Nature Valley, Hardee’s (1980-83)

More Pillsbury Poppin’ Fresh: 70s Commercials: Pillsbury Squoze, Doritos, Arby’s, Fruit Of The Loom Mascots (1976)

More Paul Masson: 70s Spots: Paul Masson Wine (Orson Welles) & Morton Steak House (1978)

More Spielberg movies: June 20, 1975: Jaws Released, Beaches Empty

More Maxwell House: 70s Spots: Maxwell House Coffee (Margaret Hamilton, 1976)

More Fisher-Price: Daily 70s Ad: Fisher-Price Toys (1974)

More Orville Redenbacher: 70s Commercials: Frosting Supreme, Campbell’s Chunky Soup, ‘Miss USA,’ Orville Redenbacher (1979)

More Nabisco: 70s Spots: Nabisco Lil’ Loaf & Lay’s Potato Chips (1974)

More Smucker’s: 70 Commercials: Baggies ‘Alligator,’ Rival Crock-Pot, Hanes Pantyhose, Smucker’s (1974-77)


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