70s Spots: Budweiser & Schlitz Light ‘Oktoberfest’ (James Coburn, 1977)

“Budweiser!” October is here! In the spirit of the impending autumn – here’s two American beer spots celebrating Oktoberfest. First, we have a Budweiser commercial with a “Bavarian Festival” on display. Second, James Coburn in cowboy duds gets his Oktober … Continue reading

70s Spots: James Coburn For Schlitz Light (1977)

“The only Light beer with Gusto.” Actor James Coburn donned Western finery for a series of Schlitz Light beer commercials in the late seventies. I’m pleased to present a pair of these spots for you today from October and November … Continue reading

Daily 70s Spot #434, 435: James Coburn For Schlitz Light (1978)

“It’s not whether you win or lose – it’s the beer you choose.” I really like these next two Schlitz Light spots. They feature James Coburn, being James Coburn. The man brings his own special drinking glass in a fancy … Continue reading