Daily 70s Spot: Tab Cola ‘Beautiful People’ (1978)

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Beautiful people like Arnold Palmer and his caddy. Pay no attention to the caddy's arm inside Palmer's brain. (Tab commercial, 1978)

Beautiful people like Arnold Palmer and his caddy. Pay no attention to the caddy’s arm inside Palmer’s brain. (Tab commercial, 1978)

“Tab. What a beautiful drink. Tab. For beautiful people.”

Morning. Care for a tall glass of diet soda with your breakfast? Today we have a bubbly commercial for One Calorie Tab cola featuring a cameo by golfer, Arnold Palmer. Spot aired in 1978.

Daily 70s Spot #237: Tab Cola ‘Beautiful People’ Commercial, 1978

Previously on Daily 70s Spot: Protein 29 Hair Groom (1972)

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