Yes, there’s little quartz crystals in there keeping time. (Piaget watch commercial, 1979)

“Unfailingly accurate.”

Here’s your first Sunday 70s Spot: a Piaget commercial featuring the water-resistant, electronic, quartz watch. You’ll find an end tag for Texas-based department stores, Neiman-Marcus. Spot aired in November of 1979. *Apologies, there is some audio tweaking halfway through.

Previously on 70s Spots: Avis Rent-A-Car ‘We Try Harder’ (1978)