Yamaha Enduro ‘A Better Machine.’ (‘Popular Science’ magazine, April, 1970)

“There’s a rhythm to it…hill after hill…mile after mile.”

I don’t know much about motorcycles or ponies, so I’m going to assume that a bike that handles “like a quarter horse” is a good thing. Daily 70s Ad #123: Yamaha Enduro ‘A Better Machine’ originally appeared in the April, 1970 issue of Popular Science magazine.

(Source: Popular Science)

Previously on Daily 70s Ad: Dial Soap (1972)