Nothing says “American investment security” like a bull and a sunrise. (Merrill Lynch commercial, 1975)

“Merrill Lynch is bullish on America.”

Hello, ‘Disco denizens! The weekend is here and it’s time to set up the projector and screen some vintage commercials.

Here’s two for Merrill Lynch featuring the company’s bull mascots. The first ran in January of 1975 (produced in ’74), the second aired in October ’78.

Previously on 70s Spots: Dodge & Chrysler ‘The Clincher!’ (1975)