Milton Berle puttin’ on the schtick for Lums.

“No one else will give you more.”

Here’s two spots for Lums Restaurant starring company spokesperson, Milton Berle.

Like me, you may be wondering, “what the heck is Lums?” The Lums restaurant chain started in Florida in 1956. By 1971 there were 400 locations across the US and Europe. According to Wikipedia, there is only a single (Bellevue, Nebraska) location left standing today. Just don’t blame Uncle Miltie.

Previously on 70s Spots: Schlitz Beer ‘Alaska’ & Sea Plane’ (1973)