From The Vault: Dickies ‘Working Class’ Wear (1978)

Dickies ‘Working Class’ Wear. ('Popular Mechanics' magazine, November, 1978)

Dickies ‘Working Class’ Wear. (‘Popular Mechanics’ magazine, November, 1978)

“We’d sell a lot more if they weren’t so damned durable.”

A happy prisoner and his cheerful guards. Daily 70s Ad #320: Dickies ‘Working Class’ Wear originally appeared in the November, 1978 issue of Popular Mechanics magazine.

*Post originally appeared on Bionic Disco November 27, 2014.*

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