“The ‘hunter’ holds his QWAK rifle – attached to the game with a steel cable – and fires at the duck flying ‘overhead’ on the screen…

Another sure winner from Atari, the originators of video game technology.”

Here’s one from the “Wow, that’s an old game!” file. Atari’s QWAK! arcade cabinet launched in November of 1974 and the above ad appeared in Cash Box magazine in the December 7, 1974 issue.

According to Wikipedia (quoting video game legend Ralph Baer), QWAK! was not a great success and only sold around 250 units. Nintendo’s more well known game, Duck Hunt, was almost certainly based on this one.

Previously on Super 70s Ads: Ford Ranchero & Bronco (1972)

More Atari: 70s Spots: American Express (Jack Nicklaus) & Atari (Chuck McCann) (1977)