70s Commercials (Buried Treasures): Fab, Schlitz, Polaroid, United Airlines (1971-76)

*Time for more “Buried Treasure” commercials that appeared on the Bionic Disco YouTube channel but not here on the website.*

From 1971, we have spots for Fab “Lemon Freshened” detergent and Schlitz beer. From 1976, it’s the Polaroid SX-70 camera (with Candice Bergen) and United Airlines. Please enjoy responsibly.

FAB DETERGENT COMMERCIAL (1971)

Fab laundry detergent commercial featuring a football-playing child and his mother. Spot aired August 1971.

SCHLITZ BEER ‘TREASURE DIVE’ COMMERCIAL (1971)

Schlitz beer commercial featuring a team diving for sunken treasures. Spot aired January1971 (produced in 1970).

POLAROID SX-70 COMMERCIAL (CANDICE BERGEN, 1976)

Polaroid SX-70 Alpha 1 camera commercial featuring actor Candice Bergen (‘Murphy Brown’). Spot aired December 1976.

UNITED AIRLINES ‘THE BOSS’ COMMERCIAL (1976)

United Airlines commercial in ‘The Boss’ campaign. Spot aired November 1976.

Previously on 70s Commercials (Buried Treasures): Johnson’s Baby Shampoo, Chrysler Newport, Brylcreem, Lincoln Continental (1976-78)

More Schlitz: 70s Spots: Schlitz Beer ‘Australia’ (1972) & Miller Beer ‘Lumberjacks’ (1973)

More Polaroid: 70s Spots: Coast Soap, Kentucky Fried Chicken, Miller Beer, Polaroid (1979)

More United Airlines: 70s Spots: United Airlines ‘Friendship Service’ (1974)

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