Here’s a batch of commercials from 1974 and ’75. In the premiere position, we have a spot for “Lemon Fresh” Joy dishwashing liquid with an actor (blue dress, red hair) who I’m pretty sure is Holland Taylor of Bosom Buddies fame.

Following that, take in spots for Shell Bugkillers, Alpo dog food (starring Patrick Wayne), and Viva paper towels. You’ll remember the “Viva Test” in this one. Please enjoy at your leisure.

‘LEMON FRESH’ JOY COMMERCIAL (1975)

_{‘Lemon Fresh’ Joy dishwashing liquid commercial featuring actor Holland Taylor as Joan. End narration by Casey Kasem. Spot aired Spring 1975.}

SHELL BUGKILLERS COMMERCIAL (1975)

_{Shell Bugkillers insect spray commercial featuring ‘A Bug’s Point-of-View.’ Spot aired Spring 1975.}

ALPO DOG FOOD COMMERCIAL (PATRICK WAYNE, 1974)

_{Alpo Beef Chunks dog food commercial featuring actor Patrick Wayne. Spot aired March 1974.}

VIVA PAPER TOWELS COMMERCIAL (1974)

_{Viva paper towels commercial featuring “The Viva Test” with Mrs. Tina Gault and Mrs. Marjorie Mason. Spot aired October 1974.}

Previously on 70s Commercials: Inchworm Toy, Reynolds Brown-In-Bag, Haley’s M-O, Gillette Trac II (1972-73)

More Joy: Daily 70s Spot: Joy liquid starring Bob from ‘Sesame Street’ (1977)

More Alpo: 70s Spots: Alpo Dog Food (Lorne Greene) & Meow Mix (1976)