“The French idea of a cocktail.”

Today, we linger in 1977 and ’78 for a new collection of vintage advertisements. Our star is Pia Zadora for French aperitif Dubonnet.

Following that sultry 30 seconds, you’ll spy spots for ABC’s “Love in the Afternoon” soap opera line-up, Soft & Dri antiperspirant (with Charlene Tilton and P.J. Soles) and Kinney Shoes (with Ken Berry).

DUBONNET COCKTAIL COMMERCIAL (PIA ZADORA, 1978)

_{Dubonnet aperitif commercial featuring singer-actor Pia Zadora. Spot aired July 1978.}

ABC SOAPS: ‘LOVE IN THE AFTERNOON’ PROMO (1978)

_{ABC television promo featuring new, one-hour episode formats for ‘One Life To Live’ and ‘General Hospital.’ Narration by Ernie Anderson. Spot aired January 1978.}

SOFT & DRI ‘NERVOUS’ COMMERCIAL (CHARLENE TILTON, 1977)

_{Soft & Dri roll-on antiperspirant commercial featuring actors Charlene Tilton (‘Dallas’) and P.J. Soles (‘Halloween’). Spot aired circa 1977.}

KINNEY SHOES ‘NBA SONG’ COMMERCIAL (KEN BERRY, 1977)

_{Kinney Shoes commercial featuring actor Ken Berry (‘F Troop’) and NBA-themed footwear. Spot aired May 1977.}

Previously on 70s Commercials: Blue Bonnet, KFC, Toyota Celica, Polaroid Pronto (1976)

More Dubonnet: 70s Spots: Farrah Fawcett & Tom Selleck For Dubonnet & More (1972)

More ABC TV: Saturday 70s Spots: ABC TV Promos & Mario Andretti (1978)

More Soft & Dri: Sunday 70s Spots: Wizard Air Freshener & Soft & Dri Deodorant (1979)

More Kinney Shoes: 70s Spots: Fotomat (Animated) & Kinney Shoes (Ken Berry, 1976)