Daily 70s Spot #434, 435: James Coburn For Schlitz Light (1978)

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Coburn cool. (Schlitz Light commercial, 1978)

Coburn cool. (Schlitz Light commercial, 1978)

“It’s not whether you win or lose – it’s the beer you choose.”

I really like these next two Schlitz Light spots. They feature James Coburn, being James Coburn. The man brings his own special drinking glass in a fancy box to the races and while out mountain-climbing. Of course.

The spots aired in September of 1978. Have a good Saturday.

James Coburn For Schlitz Light Beer, ‘Racing,’ 1978

James Coburn for Schlitz Light, ‘Rock-Climbing,’ 1978

Previously on 70s Spots: Daily 70s Spot #433: ‘Fantasy Island’/’Love Boat’/’Apple Pie’/’Carter Country’ Promo (1978)

Daily 70s Spot #433: ‘Fantasy Island’/’Love Boat’/’Apple Pie’/’Carter Country’ Promo (1978)

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Sonny Bono AND Diana Canova? - hot damn! (ABC promo, 1978)

Sonny Bono AND Diana Canova? – hot damn! (ABC promo, 1978)

“Watch tonight on ABC!”

Happy Friday! If you’re wondering what to watch tomorrow night – not to worry. We’ve got you covered. Why not turn your eyes to ABC for a little Carter Country and the premiere of Apple Pie? Not enough? Well, how about we throw in The Love Boat and Fantasy Island? Sold!

This jam-packed promo aired in September of 1978.

‘Fantasy Island’/’Love Boat’/’Apple Pie’/’Carter Country’ Promo, 1978

Previously on 70s Spots: Daily 70s Spot #432: United Airlines (1978)

Daily 70s Spot #432: United Airlines (1978)

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'Tis fine service, me dear! (United Airlines commercial, 1978)

‘Tis fine service, me dear! (United Airlines commercial, 1978)

“Fly the friendly skies.”

Today, we find a somewhat confuzzled “Irish” priest taking a trip on United Airlines. The spot aired in September of 1978.

United Airlines Commercial, 1978

Previously on 70s Spots: Daily 70s Spot #431: GE Widescreen TV Set (1978)

Daily 70s Spot #431: GE Widescreen TV Set (1978)

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That is one mighty 1970s TV. (GE widescreen commercial, 1978)

That is one mighty 1970s TV. (GE widescreen commercial, 1978)

“You’ll want GE Performance TV.”

Here’s a cool bit of Seventies future tech. A September 1978 commercial for the General Electric Widescreen 1000 TV set. Yep, it’s one o’ them giant TVs fer rich folk!

GE Widescreen TV Commercial, 1978

Previously on 70s Spots: Daily 70s Spot #430: Ace ‘Hardware Man’ (1978)

Daily 70s Spot #430: Ace ‘Hardware Man’ (1978)

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Ace is the place...(1978)

Ace is the place…(1978)

“Ace is the place with the helpful Hardware Man.”

1978 week continues now with a spot for Ace Hardware and their ever-helpful Hardware Man. Actually, there’s quite a lot of Hardware Men and Women wearing red Ace jackets in this one. The commercial aired in September 1978.

Ace ‘Hardware Man’ Commercial, 1978

Previously on 70s Spots: Daily 70s Spot #429: Johnny Cash For STP (1978)

Daily 70s Spot #429: Johnny Cash For STP (1978)

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Johnny Cash and 'cousin' for STP, 1978.

Johnny Cash and ‘cousin’ for STP, 1978.

“Yeah, for my car – it’s STP.”

A Monday underway means it’s time to select a new year for this week’s 70s commercials. Let’s follow 1977 and roll right into 1978. That makes sense.

Here’s the great Johnny Cash in a spokesperson spot for STP oil treatment. The commercial aired in September of 1978.

Johnny Cash For STP, 1978

Previously on 70s Spots: Daily 70s Spot #427, 428: Miller High Life Beer (1977)

More Johnny Cash at Bionic Disco: Johnny Cash for Lionel Trains