Daily 70s Spot #427, 428: Miller High Life Beer (1977)

Goes down smooth. See what they did there? (Miller beer commercial, 1977)

Goes down smooth. See what they did there? (Miller beer commercial, 1977)

“Time to head for the best-tasting beer you can find.”

We cap-off 1977 Week with two spots from December ’77 for Miller High Life beer.

First up, hard-working oil rig employees. After that, a trio of hard working ski slope repairers. What’s on-tap after all that back-breaking work? Miller Time, of course.

Miller High Life ‘Oil Rig’ Commercial, 1977

Miller High Life ‘Ski Slopes’ Commercial, 1977

Previously on 70s Spots: Daily 70s Spot #425, 426: Jeffrey Tambor For Avis Rent-A-Car (1977)

Daily 70s Spot #425, 426: Jeffrey Tambor For Avis Rent-A-Car (1977)

'I can walk through airports?' (Jeffrey Tambor for Avis, 1977)

‘I can walk through airports?’ (Jeffrey Tambor for Avis, 1977)

“We try harder, Avis. Avis, we don’t know another way.”

Yesterday, we had O.J. running through an airport for Hertz. Today, we have Jeffrey Tambor and Avis with a parody commercial capitalizing on the former ad’s popularity.

Following that, another one for Avis featuring an overeager rental agent. Both spots aired in December of 1977.

Jeffery Tambor For Avis Rent-A-Car, 1977

Avis ‘We Try Harder’ Commercial, 1977

Previously on 70s Spots: Daily 70s Spot #424: O.J. Simpson For Hertz Rent-A-Car (1977)

Daily 70s Spot #424: O.J. Simpson For Hertz Rent-A-Car (1977)

O.J. Simpson for Hertz, 1977

O.J. Simpson for Hertz, 1977

“The superstar in rent-a-car!”

Here’s a famous spot which doesn’t quite seem as fun as it once did. It’s O.J. Simpson racing through the airport for Hertz Rent-a-Car. The commercial aired in December of 1977.

Have you noticed that the term “Rent-a-Car” has faded away? ‘Twas much too silly for modern times I suppose.

O.J. Simpson For Hertz Rent-A-Car, 1977

Previously on 70s Spots: Daily 70s Spot #423: Danny Bonaduce For BF Goodrich (1977)

Daily 70s Spot #423: Danny Bonaduce For BF Goodrich (1977)

Danny graduates from the family bus. (BF Goodrich commercial, 1977)

Danny graduates from the family bus. (BF Goodrich commercial, 1977)

“BF Goodrich. The other guys.”

Hey kids! Here’s Danny Bonaduce finding some work in those lean, post-Partridge Family years.

This spot for BF Goodrich tires aired in December of 1977.

Danny Bonaduce For BF Goodrich, 1977

Previously on 70s Spots: Daily 70s Spot #422: ‘M*A*S*H’/’One Day At A Time’ Promo (1977)

More of The Partridge Family at Bionic Disco: Partridge Pop: ‘I Can Feel Your Heartbeat’ (1970)

Daily 70s Spot #422: ‘M*A*S*H’/’One Day At A Time’ Promo (1977)

Snooty Winchester and his tape recorder. (M*A*S*H promo, 1977)

Snooty Winchester and his tape recorder. (M*A*S*H promo, 1977)

“Tuesday, the M*A*S*H crazies are driving Winchester mad.”

We’ve had a couple of movie spots this week, now let’s turn to the tube. The CBS promo on-tap here features the Tuesday night line-up of M*A*S*H and One Day at a Time.

I was a big M*A*S*H fan, but One Day at a Time never quite got its hooks into me. I found Bonnie Franklin appealing, but Pat Harrington’s character tended to annoy me. How about you? What’s your verdict?

‘M*A*S*H’/’One Day At A Time’ Promo, 1977

Previously on 70s Spots: Daily 70s Spot #421: Charles Bronson’s ‘Telefon’ (1977)

Daily 70s Spot #421: Charles Bronson’s ‘Telefon’ (1977)

Ring Ring. It's 'the most explosive motion picture of the year.' ('Telefon commercial, 1977)

Ring Ring. It’s ‘the most explosive motion picture of the year.’ (‘Telefon commercial, 1977)

“Code name for a top secret plan for total destruction.”

We roll from yesterday’s action-adventure, The Gauntlet, into today’s adventurous-action of Telefon.

Telefon was directed by Don Siegel and stars Charles Bronson, Lee Remick, Donald Pleasence, and Tyne Daly.

‘Telefon’ TV Trailer, Charles Bronson, 1977

Previously on 70s Spots: Daily 70s Spot #420: Clint Eastwood’s ‘The Gauntlet’ (1977)