“When you reach for gusto – you’re reaching all the way.”
Here’s a sixty second spot for Schlitz beer that aired in October of 1973. In this one, a bunch of American sailors play baseball with their Japanese counterparts in Yokohama. Competitive sports, international camaraderie and gettin’ smashed. Now, that’s grabbing the gusto!
On this Super Tuesday, we look to Champion to come in first place. This spot, featuring the Daytona 500, Richard Petty, and Bobby Isaac, aired in October of 1973.
The bathroom’s so bright they’ve gotta wear shades. (Scrubbing Bubbles commercial, 1973)
“We do the work – so you don’t have to!”
This week, we dial into 1973 and see what turns up. Our first arrival is a well-known classic – Dow’s Scrubbing Bubbles. The lead Bubble is voiced by the great Paul Winchell and the spot aired in November of 1973.
“Here comes The King. Here comes the big number one!”
We’ll round off 1978 Week with a pair of spots for Budweiser. First up, Ed McMahon narrating a “100 years of tradition” commercial featuring the Budweiser Clydesdales. After that, you’ll enjoy a cold beer in a hot shower. Both spots aired in September of 1978.
“It’s not whether you win or lose – it’s the beer you choose.”
I really like these next two Schlitz Light spots. They feature James Coburn, being James Coburn. The man brings his own special drinking glass in a fancy box to the races and while out mountain-climbing. Of course.
The spots aired in September of 1978. Have a good Saturday.
James Coburn For Schlitz Light Beer, ‘Racing,’ 1978
James Coburn for Schlitz Light, ‘Rock-Climbing,’ 1978