Rad Ads: LIFE magazine ’72 – cigarettes & alcohol

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Today’s “Rad Ads” were recovered from the May 19, 1972 issue of LIFE magazine. A hearty half-dozen pages focused on the advertising staples of cigarettes and alcohol. And since the human existence occasionally amounts to more than lighting up and slugging one back – we round off the post with a fine looking, gas-guzzling Ford LTD. Travel back in time with me beautiful people…

(Click any of the ads to enlarge and scroll through at your leisure.)

When you're abso-friggin-loutely exhausted...fire up an L&M. (Note the nifty packaging.)



Less talky talk. More drinky drink.



A tin cup o' joe, a Winston and a giant hairy hand...touching.



The cigarette with specially-softened tobacco for nature lovers. Look for it in the bright yellow and orange box.



Turtlenecks, sports jackets and pretty ladies falling through the deck. Let's get this party started!



Car makers stopped producing this color in '79 or so. Come back, 'Dirty Gold'. We miss you.

Trailer Tuesday: Walter Matthau is ‘Charley Varrick’

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Matthau in 'Charley Varrick' aka 'The last of the independents'

Charley Varrick, director Don Siegel’s follow-up to Dirty Harry, released in October of 1973. The film stars Walter Matthau as the bank-robbing anti-hero of the title, Andrew Robinson (the Scorpio Killer from Dirty Harry) as his edgy partner and Joe Don Baker as a relentless mafia hit man.

If you haven’t seen this one yet you’ll want to remedy that. It’s an enjoyable heist flick and was somewhat influential on later crime movies (such as those by Tarantino). Even though Walter Matthau is one of my all-time favorites I managed to miss this one until I dialed it up on Netfilx last week. Follow my lead!

‘Charley Varrick’ Theatrical Trailer, 1973

Charley Varrick Wiki, IMDb

Music for Monday: Mungo Jerry, ‘In The Summertime’

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Mungo Jerry - Winner, 'Best Sideburns' Award, 1970

Happy Monday, Bionic people. Alright, so it’s spring, not summer, but I couldn’t resist dropping this tap-a-long tune on you. Summer will be along soon enough.

Here’s Mungo Jerry performing “In The Summertime” from 1970. The song was released in May ’70 and became the top selling UK single for that year. The song was a chart-topper (or nearly number one) in many countries around the globe. Here in the states it hit #3.

Images of Evel: Knievel Photos & Video

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On this lazy Sunday afternoon let us allow our frazzled minds to wander back and reminisce about a 1970s childhood hero, Evel Knievel. Motorcycle daredevil and showman, Knievel made many death-defying jumps in the 1960s and 70s and became such a celebrity that, eventually, his image (with white jumpsuit and star-spangled accents) could be found on toys, puzzles, comics and a wealth of other merchandise. At the plateau of his career, Evel even starred as himself in the 1977 movie Viva Knievel!.

Take a look at some Evel images and a video from his official site. While the Knievel Web Site is light on information there are plenty of outstanding photos on show in the archives and you’ll want to leap over a canyon and explore them.

Evel by Al Satterwhite, 1976



Evel leaps 13 Mack Trucks at The Canadian National Exposition, August 20, 1974



Quote: 'Saturday, December 12, 1970 Los Angeles, CA - Lions Drag Strip. Evel successfully jumps 13 cars on his Harley XR-750.'



Evel trains his son, Kelly, early 1970s



Death Defiers TV special January, 1977. Evel makes the jump but crashes on the landing ramp. Sadly, a cameraman loses an eye and Evel is devastated.


Lastly, a video of Evel doing his thing – jumping 17 buses and trucks – in Portland, 1973.

70s Spots: Super Sugar Crisp Cereal

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'Can't get enough Super Sugar Crisp!'

Time for a cavity-inducing commercial break. Treat yourself to a circa 1973 Super Sugar Crisp cereal commercial. Watch as laid back mascot, Sugar Bear, takes us along for the ride on a “Fly Hi” balloon and a child voice actor (who sounds like he probably portrayed Charlie Brown) tells us to look for the toy in “specially-marked boxes”.

The Post cereal company removed the word “Sugar” from the title of the product in the mid-1980s, renaming it Super Golden Crisp. Today, the cereal is called, a short and not-as-sweet, “Golden Crisp”.


(Thanks YouTube poster robatsea.)

More about Super Sugar Crisp at MrBreakfast.com.

Super Sugar Crisp with Dynamite Magazine offer, 1970s. Photo by 'jeffrey' at Mr Breakfast.com.

Funshine Friday: ‘Dynomutt, Dog Wonder’ (1976)

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Dynomutt, 1976. 'He's a go go dog person!'

The strong, but not-so-bright, mechanical super hound, Dynomutt, Dog Wonder, first appeared on ABC as half of The Scooby-Doo/Dynomutt Hour in September of 1976. Later, in the 1977-78 season, new episodes aired under the title The Blue Falcon & Dynomutt.

In order to beat the baddies, the clumsy robot dog could stretch his appendages to great lengths and produce limitless devices from within his interior such as parachutes, vacuums, claws and radar scanners. Dim, but lovable. Enjoy the intro and exit from this Hanna-Barbera series below and have a happy Funshine Friday!

*Original YouTube video was removed. A replacement has been added (06/27/2014)

Dynomutt, Dog Wonder TV Intro, 1976