70s Spots: Dawn Dishwashing Liquid (Frank Bonner, Mid-1970s)

Herb Tarlek for Dawn

“The better grease getter.”

Two mid-70s commercials for Dawn dishwashing liquid in the kitchen today. My best guess is these spots aired sometime between 1974-76. The first, features actor Frank Bonner, soon to portray Herb Tarlek on WKRP in Cincinnati.

Dawn Liquid Commercial (Frank Bonner, 1970s)

Dawn Liquid ‘Goulash’ Commercial (1970s)

Previously on 70s Spots: Increda Bubble Gum & Colgate Fluorigard (1978)

More Frank Bonner at Bionic Disco: McDonald’s Quarter Pounder & Big Mac Jingles (1975 & ’76)

70s Spots: Increda Bubble Gum & Colgate Fluorigard (1978)

‘Loaded with long laughing flavor!’

“The sizzling, crackling bubble gum!”

Here’s two spots from 1978 that go well together. General Foods’ Increda Bubble, a gum inspired by Pop Rocks, and Colgate Fluorigard dental wash. Have a nifty Friday!

‘Increda Bubble’ Gum Commercial (1978)

Colgate Fluorigard Commercial (1978)

Previously on 70s Spots: Right Guard (Parker Stevenson, 1971) & Dial Antiperspirant (1974)

70s Spots: Right Guard (Parker Stevenson, 1971) & Dial Antiperspirant (1974)

Frank Hardy for Right Guard, 1970

“In the silver can!”

Here’s a pair of antiperspirant commercials featuring ancient, environmentally-unfriendly spray cans. The Right Guard spot was produced in 1970 and aired on the first day of 1971. It stars an 18 year old Parker Stevenson of The Hardy Boys. I think the other actor may be Toni Kalem from The Wanderers and The Sopranos, but I’m not sure about that.

The second spot, for Dial, aired in February of 1974.

Right Guard Commercial (Parker Stevenson, 1971)

Dial Antiperspirant Commercial (1974)

Previously on 70s Spots: McDonald’s ‘You Deserve a Break’ (1972 & ’74)

70s Spots: McDonald’s ‘You Deserve a Break’ (1972 & ’74)

Billions and billions…

“You deserve a break today!”

Two commercials now from McDonald’s classic “You deserve a break” series. The first spot was produced in 1971 and aired on the first day of 1972. The second spot features a symphony orchestra and aired in September of 1974.

McDonald’s ‘You Deserve A Break’ Commercial (1972)

McDonald’s Big Mac ‘Orchestra’ Commercial (1974)

Previously on 70s Spots: Pillsbury Bundt Cakes & Banquet Fried Chicken (1973)

70s Spots: Pillsbury Bundt Cakes & Banquet Fried Chicken (1973)

We’re cooking up something Seventies…

“Fancy cakes made easy.”

We’ve got a full meal on offer today.* Have your dessert before the entrée with a Pillsbury Chocolate Macaroon Bundt Cake. After that, enjoy Heat & Serve Fried Chicken from Banquet. Both commercials aired in November of 1973.

*I don’t think I’ve ever mentioned here that I’ve been a vegetarian for over 30 years. So, I’ll just dish out a double portion of bundt cake!

Pillsbury Bundt Cakes Commercial (1973)

Banquet Fried Chicken Commercial (1973)

Previously on 70s Spots: Schaefer Beer (1976)

70s Spots: Schaefer Beer (1976)

Schaefer visits from the ‘Old World.’

“Imagine the single best-tasting beer you’ve ever had!”

Here’s a pair of twice-brewed Schaefer Beer commercials from April of 1976. The first spot touts the brand’s “Old World” brewing style. The second spot takes places at a boxing match with a mildly aggressive, mustachioed patron.

Schaefer Beer Commercial (1976)

Schaefer Beer ‘Boxing’ Commercial (1976)

Previously on 70s Spots: Old Spice Shave Cream (1973) & Deodorant (Larry Csonka, 1978)